Client: The Centers for Disease Control

Challenge: To create awareness for the VERB: It's What You Do! national ad campaign, whose core message promoted a more active lifestyle for "tweens" (9-13 year olds), as a means to fight off weight-related issues, including obesity and juvenile diabetes.

Solution: The creation of VERB Magazine, a publication that combined some of the existing ad creative from the campaign, with fresh content that included interviews and stories with professional athletes, actors and recording artists. With distribution occurring at "VERB Partner" locations (schools, events, YMCA's, Boys & Girls Clubs, etc.), this grassroots effort became the number one collateral piece ordered off of the CDC corporate website.