A sampling of brand-extending advertorial programs produced by the Jigsaw Media team:

Client: A.1. Steak Sauce

Challenge: To provide A.1. Steak Sauce with a program that would grab the attention of the tailgate-minded audience that was designated as one of their target customers.

Solution: A four-part advertorial series titled "Gridiron Grillers." Each installment featured an NFL player that provided their personal tailgating recipe, with A.1. Steak Sauce appearing as the prominent ingredient. The validation of the product by some of the biggest stars in the game, combined with the adjacent and highly effective A.1. full-page ad, made this brand-extending program an eye-popping pleasure for many a carnivorous sports fan.

Client: Lamisil AT

Challenge: To provide Lamisil AT, a newcomer to the over-the-counter athlete's foot medication game, a true connection between healthy feet and athletic success at the highest level.

Solution: A branded, three-part advertorial series featuring top base-stealers from Major League Baseball (installments one & two), and an interview with New York Mets Head Trainer Fred Hina (installment three), on the challenge of keeping his players' feet infection free. These 1/3 - page adjacencies demonstrated the type of success that can be achieved if and when feet are kept healthy. As part of the deal with Fred Hina, a case of the product was sent to the Mets clubhouse for use by the entire team.