Client: Stewart-Haas Racing

Challenge: To communicate to potential sponsors the history, core business opportunities and capabilities of Stewart-Haas Racing (formerly Haas CNC Racing) while simultaneously educating the executive readership on the sport.

Solution: Jigsaw Media produced On Track, a publication with the look and feel of an upscale magazine, with content targeted at company executives who are interested in sponsoring the two cars owned by Stewart - Haas Racing.

• On Track replaced the stale PowerPoint decks previously used for years.
• Team information, supportive NASCAR statistical data and fun, educational facts about the sport created an educational and entertaining read for prospective sponsors.
• Free-flowing format provided a glimpse into the professionalism that could be expected when doing business with Stewart-Haas.
• Piece had to be redone after landing Best Buy as a primary sponsor – replacing NetZero who was on the cover of the original On Track.