Client: Haas CNC Racing Team

Challenge: To communicate to potential sponsors the history, core business opportunities and capabilities of Haas CNC Racing (a two-car NASCAR team), while simultaneously educating readers on the sport.

Solution: Jigsaw Media produced On Track, a publication with the look and feel of an off-the-rack magazine, with content targeted at company executives who are interested in sponsoring the two cars owned by Haas CNC Racing. While many teams still use PowerPoint decks and brochures to reach out to prospective sponsors, On Track provided team information, supportive NASCAR statistical data and fun, educational facts about the sport in a very unique branding vehicle. The end result was a medium, presented in an attractive and free-flowing format, which ultimately provided a glimpse into the professionalism that could be expected when doing business with Haas.