1. Allows a single sponsor to deliver a message to a targeted audience where they own every page of advertising inventory.

2. Enables an advertiser who has currently invested dollars in a sponsorship of a sport/event to further maximize their investment by taking advantage of the distribution perks and access provided by the sponsorship investment (use of logos, players, etc.)

3. Provides advertisers control over the content that is simply not for sale with conventional commercial publications.

4. Guarantees a competitor-free media environment and exclusive distribution.

5. Value is added to the existing relationship between an advertiser and its customers.

6. Production costs can be creatively recouped by including non-competitive advertisers at a set rate OR by offering the product as a "gift with purchase."