Client: New York Life

Challenge: To produce a unique collateral piece that would teach children (and adults) about the history and services of New York Life, to be distributed at regional seminars hosted by the New York Life Women's Markets Division, with additional distribution by Field Agents as gifts to current and prospective clients who have children.

Solution: Jigsaw Media created the New York Life Activity Book, which was filled with customized, brand-related line art for coloring, and descriptive edit that told the company story in understandable language to be easily absorbed by the readers. The piece was narrated by fictional NYL Agents (Madison & Jack), with company partnerships and initiatives highlighted throughout.