Jigsaw Media | Brand Identity

When NASCAR driver and team owner Joe Nemechek needed to revamp his Nationwide Series identity, Jigsaw Media was brought in to handle the job. A 12-page sales brochure, hero card, fan club writing tablet and press folder later, "Front Row Joe" was ready to roll!

Client: NEMCO Motorsports (NASCAR Busch Series team owned by driver Joe Nemechek)

Challenge: To produce a new look and feel for a multitude of high profile team collateral items.

Solution: Jigsaw Media produced an upscale 16-page team brochure that has the look and feel of an off-the-rack magazine. Titled The Speed to Succeed, it contains feature stories on team history, Joe Nemechek personal and family profiles, NASCAR statistical data and internal capabilities. This attractive piece is being utilized by the NEMCO sales team to target new sponsorship opportunities. Additionally, Jigsaw created the team press folder, pre-race press release template, team autograph card and other fan club items, giving a sharp new look to a very well respected team.