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- Allows a single sponsor to deliver a message to a targeted audience where they own every page of advertising inventory.
- Enables an advertiser who has currently invested dollars in a sponsorship of a sport/event to further maximize their investment by taking advantage of the distribution perks and access provided by the sponsorship investment (use of logos, players, etc.)
- Provides advertisers control over the content that is simply not for sale with conventional commercial publications.
- Guarantees a competitor-free media environment and exclusive distribution.
- Value is added to the existing relationship between an advertiser and its customers.
- Production costs can be creatively recouped by including non-competitive advertisers at a set rate OR by offering the product as a "gift with purchase."
