Client: The Centers for Disease Control
Challenge: To create awareness for the VERB: It's What You Do! national ad campaign, whose core message promoted a more active lifestyle for "tweens" (9-13 year olds), as a means to fight off weight-related issues, including obesity and juvenile diabetes.
Solution: The creation of VERB Magazine, a publication that combined some of the existing ad creative from the campaign, with fresh content that included interviews and stories with professional athletes, actors and recording artists.
- Distributed at VERB partner locations (schools, events, YMCA's, Boys & Girls Clubs, etc.)
- Magazine became the number one collateral piece ordered off of the CDC corporate website.
- Magazine reprinted the following year and shrink wrapped to VERB branded frisbees distributed at every sponsored event on the calendar.
Account Director
PFI Marketing (AOR - African-American Demo, Centers for Disease Control's VERB Campaign)
Client: New York Mets
Challenge: Build team loyalty at a young age and showcase the Mets game day experience through the story of Mr. Met, the first official mascot in Major League Baseball history.
Solution: The Mets brought in Jigsaw Media to produce a children's book we titled An Amazin' Day with Mr. Met to chronicle the history of the team and showcase the Shea Stadium experience.
- Book was written, illustrated and printed by Jigsaw Media.
- For sale exclusively at the Shea Stadium Souvenir Shop.
- A portion of the book sales went to The Mets Foundation and The Lupus Foundation, two charitable organizations long supported by the team.