We were charged with reinforcing Bigelow Tea’s sports marketing strategy by reaching vast numbers of consumers during important times on the American sports calendar.
Jigsaw Media utilized Bigelow spokesperson and lead NFL Analyst Phil Simms within a social media program during the NFL playoffs. With Twitter as the primary distribution method, we constructed a multipart branded Q&A that proved both timely and informative as the postseason unfolded. Strategic retweets by Bigelow media partners allowed the program to reach over one million followers per installment. The Bigelow Tea Sports Report has become an ongoing platform for the brand.