Cordis (a Johnson & Johnson Pharma company)‑hired Jigsaw Media through its agency Universal McCann‑to drive awareness of its heart stent product to the masses in the target city of Baltimore in such a way that that would both educate consumers about coronary artery disease and build brand recognition for the cardiologists who prescribe the product.

We created a customized, brand-owned 8-page special section titled Life Wide Open, which was inserted into the full Sunday circulation of the Baltimore Sun. Additional distribution via street teams throughout the city raised the circulation to 500,000. For content, we recruited and vetted legendary Orioles catcher and current team announcer Rick Dempsey as the cover story. Rick’s father passed away prematurely from coronary artery disease so the personal connection was evident and resonated within the piece.

This project helped earn Universal McCann Best Integrated Campaign from the client.