Time Warner Cable – through its ad agencies Evantus and OMD – hired Jigsaw Media to produce a grassroots custom-content program as part of its back-to-school college strategy in the Midwest.Targeted schools included Ohio State, Nebraska, Cincinnati, University of Wisconsin (four campuses), and the University of Missouri at Kansas City among others.

Jigsaw Media created a magazine titled FRONT ROW that featured customized storylines of direct interest to the college-age demographic. All advertising within was owned by Time Warner Cable and the piece was distributed at 12 schools within the TWC footprint as a newspaper FSI within the school newspapers and via street team during on-campus events (football games, campus bookstores, welcome back events, etc.)