Jigsaw Media was brought in by Pepperidge Farm to handle social media postings for four business areas: Milano, Puff Pastry, Tim Tam and PF Trademark (Swirl bread, cookies, buns & rolls, frozen products). We handled strategy, creative and copy – producing 80 to 90 unique posts per month.
We were charged with reinforcing Bigelow Tea’s sports marketing strategy by reaching vast numbers of consumers during important times on the American sports calendar.
Jigsaw Media utilized Bigelow spokesperson and lead NFL Analyst Phil Simms within a social media program during the NFL playoffs. With Twitter as the primary distribution method, we constructed a multipart branded Q&A that proved both timely and informative as the postseason unfolded. Strategic retweets by Bigelow media partners allowed the program to reach over one million followers per installment. The Bigelow Tea Sports Report has become an ongoing platform for the brand.
Jigsaw Media produced content for CME Group as part of the marketing strategy around its corporate sponsorship of London-based professional rugby club, Saracens. This is an ongoing program with all Jigsaw-created content living within CME’s digital magazine, Open Markets. Fresh storylines were disseminated via Twitter. The program drove significant traffic to the website and the content was picked up by several blogs. A new batch of content has been ordered for 2015 to support both European and U.S.‑based initiatives.
Time Warner Cable – through its ad agencies Evantus and OMD – hired Jigsaw Media to produce a grassroots custom-content program as part of its back-to-school college strategy in the Midwest.Targeted schools included Ohio State, Nebraska, Cincinnati, University of Wisconsin (four campuses), and the University of Missouri at Kansas City among others.
Jigsaw Media created a magazine titled FRONT ROW that featured customized storylines of direct interest to the college-age demographic. All advertising within was owned by Time Warner Cable and the piece was distributed at 12 schools within the TWC footprint as a newspaper FSI within the school newspapers and via street team during on-campus events (football games, campus bookstores, welcome back events, etc.)
We created a customized, brand-owned 8-page special section titled Life Wide Open, which was inserted into the full Sunday circulation of the Baltimore Sun. Additional distribution via street teams throughout the city raised the circulation to 500,000. For content, we recruited and vetted legendary Orioles catcher and current team announcer Rick Dempsey as the cover story. Rick’s father passed away prematurely from coronary artery disease so the personal connection was evident and resonated within the piece.
This project helped earn Universal McCann Best Integrated Campaign from the client.