logo-timewarner

Time Warner Cable – through its ad agencies Evantus and OMD – hired Jigsaw Media to produce a grassroots custom-content program as part of its back-to-school college strategy in the Midwest.Targeted schools included Ohio State, Nebraska, Cincinnati, University of Wisconsin (four campuses), and the University of Missouri at Kansas City among others. Jigsaw Media created a magazine titled FRONT ROW that featured customized storylines of direct interest to the college-age demographic. All advertising within was owned by Time Warner Cable and the piece was distributed at 12 schools within the TWC footprint as a newspaper FSI within the school newspapers and via street team during on-campus events (football games, campus bookstores, welcome back events, etc.) B-to-B B-to-C Brand-Owned Publications Corporate Newsletters Social Media Sponsorship Activation Interview Michelle Beadle Interview Michelle and Jon Michelle Beadle and Jigsaw Media Managing Director Jon Neschis Photo Shoot Images from the Michelle Beadle Photo Shoot

Read More…
Cordis

Cordis (a Johnson & Johnson Pharma company)‑hired Jigsaw Media through its agency Universal McCann‑to drive awareness of its heart stent product to the masses in the target city of Baltimore in such a way that that would both educate consumers about coronary artery disease and build brand recognition for the cardiologists who prescribe the product. We created a customized, brand-owned 8-page special section titled Life Wide Open, which was inserted into the full Sunday circulation of the Baltimore Sun. Additional distribution via street teams throughout the city raised the circulation to 500,000. For content, we recruited and vetted legendary Orioles catcher and current team announcer Rick Dempsey as the cover story. Rick’s father passed away prematurely from coronary artery disease so the personal connection was evident and resonated within the piece. This project helped earn Universal McCann Best Integrated Campaign from the client. B-to-B B-to-C Brand-Owned Publications Corporate Newsletters Social …

Read More…