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 Client: Staples
Challenge: Utilize their sponsorship of Dwyane Wade to drive back-to-school
sales in all South Florida Staples locations, while simultaneously raising
money for the Wade's World Foundation, whose core focus is the improvement
of young people's lives through education, health and social skills development.
Solution: An in-store gift with purchase promotion featuring a
limited edition Dwyane Wade poster that was made from an original watercolor
rendering by famed sports artist James Fiorentino. The promotion was supported
by FSI's in the Miami Herald and tagged in local radio spots.
- Jigsaw Media hired Fiorentino - whose artwork has been
featured in Upper Deck and Topps card collections, museums, galleries
and private collections - to custom paint the Wade portrait that was
used for the poster. 25,000 units were produced, which included a four-page
housing unit that held the poster, editorial on the program, coupons
and a Staples brand advertisement.|
- Six high-end digital reproductions of the artwork were
made and autographed by Dwyane Wade and Fiorentino, then auctioned off
online with all proceeds being donated to the Wade's World Foundation.
- Original painting was autographed by Fiorentino and presented
to D. Wade.
- Program provided both a creative activation of the sponsorship
investment Staples had with Dwyane, while also generating positive PR
throughout an important market.
 Client:
FujiFilm
Challenge: To increase sales of FujiFilm 4-packs & QuickSnap
single use cameras at Target Stores, while simultaneously activating their
sponsorship of Chip Ganassi Racing.
Solution: A 16-page FujiFilm sponsored fan magazine that was folded
and shrink-wrapped to the aforementioned products for use in an end cap
promotion at Target Stores nationwide.
- Key positioning at Target Stores, along with "free
with purchase" magazines drives consumption of FujiFilm products.
- Magazine allows FujiFilm to promote their relationship
with one of the best teams in motorsports. Content includes driver profiles,
team history and action photo spreads.
- Feature story on Team Target's longtime support of the
St. Jude Children's Research Hospital raises awareness to a great charitable
cause.
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