Client: Country Crock

Challenge: Promote Unilever's Spread the Sharing program (in conjunction with America's Second Harvest Food Bank) and their spokesperson Amy Grant, while simultaneously providing Wal-Mart shoppers a keepsake recipe guide featuring Country Crock products. Spread the Sharing matched purchases of Country Crock products at participating Wal-Mart locations nationwide with the equivalent amount to secure and distribute 500,000 meals to families in need.

Solution: Jigsaw Media was tapped by Unilever to produce an eight-page publication featuring Grammy Award-winning singer Amy Grant, informative Spread the Sharing edit and recipes that included Country Crock products as a main ingredient.

• Pubs were distributed free to Wal-Mart consumers during Unilever's in-store "Demo Days" where dishes were cooked and sampled on-site.
• 560,000 units were produced and distributed nationwide, bringing valuable exposure to a cause marketing initiative that's of vital importance to America's hungry.
• Jigsaw Media brought in a few months later to produce a similar program for Ragu.

Client: FujiFilm

Challenge: To increase sales of FujiFilm 4-packs & QuickSnap single use cameras at Target Stores, while simultaneously activating their sponsorship of Chip Ganassi Racing.

Solution: A 16-page FujiFilm sponsored fan magazine that was folded and shrink-wrapped to the aforementioned products for use in an end cap promotion at Target Stores nationwide.

• Program SOLD OUT all 150,000 units.
• Key positioning at Target Stores, along with "free with purchase" magazines drives consumption of FujiFilm products.
• Magazine allows FujiFilm to promote their relationship with one of the best teams in motorsports. Content includes driver profiles, team history and action photo spreads.
• Feature story on Team Target's longtime support of the St. Jude Children's Research Hospital raises awareness to a great charitable cause.