Client: Wisk

Challenge: To activate Wisk's involvement in the Unilever sponsorship of the #9 Ultimate Chargers Dodge in the NASCAR Nationwide Series for their Food Lion and Wal-Mart distribution partners.

Solution: Jigsaw Media was brought in to turnkey produce a 16-page customized mini-magazine for distribution at the Food Lion Speed Street 600 Festival in Charlotte, North Carolina, prior to the Coca-Cola 600 over Memorial Day weekend. Additional distribution took place via street team at-track at Lowe's Motor Speedway and in-store at participating Food Lion locations throughout the greater Charlotte area. The magazine provided a glimpse inside the three-driver team, along with serving as a promotional vehicle for the new Wisk Dual Action product line via a $6.00 rebate redeemable at Food Lion.

Key Results:

• Strong redemption rates of the rebate offer for Wisk Dual Action.
• Customized program for a key customer (Food Lion) added value to the brand's overall relationship.
• Magazine was augmented, re-printed, and utilized for a weekend-long, in-store promotion at Wal-Mart later in the calendar year, providing Wisk additional "bang for their buck" by using the customized piece for two important promotional events.
• Activated NASCAR relationship: Used custom content to reach consumers on a personal level, tapping into their passion for the sport and support of sponsor brands.

Client: Staples

Challenge: To activate Staples sponsorship with the Chicago Bears and entrance into the Chicago market through a program that would drive traffic and sales in-store, and reach consumers who attended Bears training camp.

Solution: Jigsaw Media produced Chicago Bears Official Autograph Guide. The glossy publication featured an interview with head coach Lovie Smith, draft analysis, stadium map and schedule, along with a special section designated for autographs to be obtained at training camp. Distribution took place at Bears training camp and in-store as a gift with purchase at every Staples location in the Chicagoland area.

• Training camp distribution served to activate a key sponsorship component.
• Staples-owned advertising within the magazine was strategically used to promote store locations, key cause marketing initiatives (Recycle for Education), and a sweepstakes using Bears defensive lineman Alex Brown.
• Accessibility of players at training camp for autographs helped to create a keepsake for fans.
• Program was re-upped for three seasons, becoming a key cog in the annual activation plan.