Client: Wisk Laundry Detergent (Unilever)

Challenge: To activate Wisk's involvement in the Unilever sponsorship of the #9 Evernham Motorsports Ultimate Chargers Dodge in the NASCAR Busch Series for their Food Lion and Wal-Mart distribution customers.

Solution: Jigsaw Media was brought in to turnkey produce a 16-page customized mini-magazine for distribution at the Food Lion Speed Street 600 Festival in Charlotte, North Carolina, prior to the Coca-Cola 600 over Memorial Day weekend. Additional distribution took place at-track at Lowe's Motor Speedway. The magazine provided recipients a glimpse inside the three-driver team (Kasey Kahne, Scott Riggs, Jeremy Mayfield), along with serving as a promotional vehicle for the new Wisk Dual Action product line, via a $6.00 rebate coupon redeemable at Food Lion.

• Individual driver spreads, #9 Dodge insider info, NASCAR Busch Series schedule and Lowe's Motor Speedway map made the pub an interesting read and useful keepsake.
• Rebate coupon promoted new product launch and drove traffic to an important distribution partner. Food Lion also had a premium ad spot within the pub (inside front cover.)
• Magazine was augmented, re-printed, and utilized for a weekend-long, in-store promotion at Wal-Mart later in the calendar year, providing Wisk additional "bang for the buck" by using the customized piece for two important promotional events.
  

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Client: Staples

Challenge: To activate Staples' new sponsorship with the Chicago Bears, and entrance into the Chicago market through a program that would drive traffic and sales in-store, and reach consumers who attended Bears training camp (which is also sponsored by Staples.)

Solution: Jigsaw Media produced: Chicago Bears: A Guide to the 2005 Season, Brought to you by Staples. The magazine featured stories relating to the upcoming season, including: an interview with Head Coach Lovie Smith, 2005 schedule, Soldier Field stadium map, and in-depth draft analysis. Editorial dedicated to the elite members of the Bears Ring of Honor, and a 20th anniversary tribute to the Super Bowl Champion 1985 team was also included. The magazine came poly-bagged with a Sharpie retractable pen (Sharpie sponsored the autograph page within the pub) and was distributed at Bears training camp and in-store as a gift with purchase at every Staples location in the Chicagoland area.

• Training camp distribution served to activate a key sponsorship component.
• Sharpie involvement provided new product distribution for a key Staples vendor, as well as defraying program production costs with paid ad placement within the magazine.
• Staples-owned advertising within the magazine was strategically used to promote store locations, key brand initiatives (Recycle for Education), and an in-market sweepstakes using Bears defensive lineman Alex Brown.
• Accessibility of players at training camp for autographs, and inclusion of Sharpie pen, helped to make the magazine a keepsake.
  

Client: Nikon

Challenge: Showcase Nikon's lens technology, extensive product line and expertise in sports photography, while simultaneously activating their sponsorship of the New York Mets within a special section that would reach the New York masses.

Solution: A customized 16-page insert into the NY Daily News, titled In-Focus: A Curtain Call for Shea Stadium, that was part of the regular Sunday circulation. Additional distribution took place via street teams at Shea Stadium and throughout NYC at commuter hubs, for a total distribution of 1,100,000.

Content centered on the Greatest Moments at Shea promotion that Nikon had been running throughout the season, with the top ten moments chronicled within the piece, and the number one moment earning the cover position. The "Moments," which include Mike Piazza's dramatic home run at the first New York sporting event post 9/11, both Mets World Series championships, and The Beatles concert in 1965, among others, were voted on by fans over the last several months of the season with the official list being unveiled at a press conference prior to first pitch of Nikon's promotional night at Shea. Other areas covered in the section included a Citi Field construction update, Shea Stadium historical retrospective, and various photo-centric stories profiling select Nikon products and expert advice from veteran sports photographers. There was also a consumer activation piece through a contest with prizes including tickets to opening day at Citi Field, Nikon gear and the opportunity to photograph a Mets game from the Nikon photo booth in 2009.

1. Sweepstakes garnered 8,000 responses (2,000 more than the prior Nikon/ Mets-related sweeps) providing new names for Nikon's database.
2. On-air promotion of the section was secured through a barter deal with SNY (Mets TV partner) in which they received a full page ad in the section. Nikon received In-Focus branded in-game billboards, :10 tags throughout SNY programming and an on-air discussion of the piece by the broadcast team during a game.

Client: New York Life

Challenge: To provide New York Life with quality exposure for their sponsorship investment with Major League Soccer. New York Life was the offical sponsor of the Dribble, Pass & Shoot™ competition, a national skills contest for boys and girls ages six through fourteen.

Solution: A 24-page, digest-sized magazine titled Playin' Like the Pros that featured bio's and tips from the best players in Major League Soccer, mascot profiles, thought-provoking puzzles, etc.

• 250,000 copy print run.
• Distributed nationally at Dribble, Pass & Shoot™ competitions, at community soccer programs coached/funded by New York Life agents, and at the MLS All-Star Game.
• Center spread contained a college savings piece targeted at parents that included a coupon and 800# for them to receive a free college cost booklet. This portion of the program posted tremendous results according to the New York Life sports marketing team.

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Client: Aeropostale

Challenge: To spread the word that an Aeropostale Campus Warehouse Sale would be rolling onto campuses in the very near future. Aeropostale has a very strong market presence within the college demographic. This led to their new line of clothing that has a sporty, collegiate look and feel to it. At the universities they are affiliated with, they open a miniature version of the Aeropostale stores that are seen in malls across America. This has become a huge profit source for the company, with the expectation that it will continue to grow.

Solution: A 12-page magazine titled Clothes Gone Athletic that was customized for each university. The contents highlighted the history of the brand, the new line of clothing that would be available at the Campus Warehouse Sale and their many associations with some of the more prolific conferences and universities in the country.

• 12,000 copy print run per university (Ohio State, University of Pittsburgh & University of Cincinnati). Each magazine was customized with the school's logo and conference on the front cover, and the sale dates on the back cover.
• Magazines were placed in each student's on-campus mailbox, in the college book store, student union, library, etc.
• Detachable coupons included for Aeropostale store locations outside of the Campus Warehouse Sales.
• The name Clothes Gone Athletic was used in other Aeropostale advertising platforms, including the Madison Square Garden Jumbotron during the Big East Men's Basketball Tournament.