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 Client:
Coca-Cola
Challenge: To increase Coca-Cola brand awareness and image among New York City teenagers in a non-traditional platform that would ultimately form a meaningful connection between urban teen lifestyles and the brand.
Solution: Jigsaw Media produced an urban teen magazine titled nycene.
Published semi-annually, the magazine content was conceived by the Jigsaw
team, and written by NYC teenagers who were located through various citywide
organizations (YMCA, Police Athletic League, I Have A Dream Foundation,
HarlemLive.org).
- Distributed throughout NYC at teen-heavy destinations and hand-to-hand by street teams.
- Coca-Cola events and initiatives were promoted via select editorial content and advertising creative.
- Magazine provided a creative outlet for many of the participants, whose writing styles and real-life experiences were easily accepted by the NYC teen readership.
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